Media - Types & Significance

Any media meant for a bigger audience is referred to as mass media. Media is a vehicle or means of communication that disseminates information from the source to the target public. There are many different types of mass media, ranging from early pictorial representations through mass manufacturing of newspapers, fancy videos on television, and high-tech media combining the Internet and computers. You will learn about the numerous types of mass media and how it influences us through this site, as it is the primary source of information, entertainment, marketing, advertising media, and motivation for everyone and everywhere in the globe! Simply explained, mass media is a technology that is used to communicate with or reach a large number of people. The primary form of communication for the general population to communicate with one another and on a larger scale is through mass media. Newspapers, radio, television, the internet, magazines, and other forms of mass media are among the most widely used. The process of sharing and exchanging information to reach the people through various media platforms is referred to as mass communication. There are 6 main types of Mass Media: 1. Traditional Media 2. Print Media 3. Electronic/Broadcasting Media 4. Outdoor Media or Out of Home Media (OOH) 5. Transit Media 6. Digital Media/New Media/Internet