Customers play a significant role in business. Marketing strategies of the past have largely relied on a one-size-fits-all approach where the most important aspect was getting the message to as many people as possible but the modern marketplace calls for a more targeted approach. Reaching the right customer at the right time is far more effective than taking a mass approach designed to simply maximize exposure and hope something sticks. The different types of consumers are loyal customers, impulse shoppers, bargain hunters, wandering consumers and need-based customers. Loyal customers make up the bedrock of any business and are those who have made a commitment to your product or service. Impulse shoppers are those simply browsing products and services with no specific purchasing goal in place. Bargain hunters are seeking the best deal, period, and most likely won’t be swayed by upselling techniques. Wandering customers are somewhat related to impulse shoppers, but they're much less likely to make purchases. Need-based consumers are driven by the need for a specific product or service.

Abhijith S

354 resources

1

1

0

Like