The 7Cs of the Compass Model, according to Koichi Shimizu, are: C1, Corporation: The term ""corporation"" refers to the aggregate of competitors, organisations, and stakeholders (C-O-S). C2, Commodity: as  (co-marketing), co-created goods and services. C3, Cost C4, Channel: Marketing channels are required to move a product or service from the point of manufacture to the point of consumption. They can be made up of individuals, organisations, or activities. C5, Communication C6, Consumer: Consumers are needs, security, education, and wants, just like the cardinal directions N, S, E, and W. C7, Circumstances: uncontrollable external environmental factors that surround a company. The first is the national (or international) environment, which encompasses political, legal, and ethical considerations.

Onix Samuel

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