Communication allows managers to establish and maintain interpersonal relationships, listen to others, and otherwise gain the information needed to create an inspirational workplace. No manager can handle conflict, negotiate successfully, and succeed at leadership without being a good communicator. Significance of business communication plays a vital role in human life. It helps facilitate the exchange of information and knowledge, and develop relationships with others. Therefore, the importance of communication skills in our day-to-day life cannot be underestimated. Effective business communication is how employees and management interact among each other to reach organisational goals and be more aligned with the core company values. Good communication skills are essential to allow others and yourself to understand information more accurately and quickly. In contrast, poor communication skills lead to frequent misunderstanding and frustration.

Prachi Garg

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