Corporate communication and public relations require a similar skill set. To succeed in this field, you need to communicate well, respond quickly in a crisis and understand people, particularly people in the media. It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. Public relations and corporate communication are not interchangeable terms. Public relations refer to the strategic communication from an organisation to the public to maintain or cultivate public image and respond to public discourse. Public relation is especially important to defray public or investor outcry following negative news announcements. Corporate communication jobs focus more on internal communications. The messages you send out may be directed at employees, investors, stockholders or executive team. Corporate offices and other organisations need public relations to cover all the communication that takes place between employer and employees. Public relations play a crucial role in dealing with outside agencies.

Arsha BS

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