Product management is a process that focuses on bringing a new product to market or developing an existing one. It unites business, product development, marketing, and sales. It is an organizational function that guides every step of a product’s lifecycle: from development, to positioning and pricing. It deals with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Product managers are responsible for managing a company's product line on a day-to-day basis. The presentation gives better understanding on the topic.

Surabhi NG

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