Customer Relationship Management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. Its ultimate goal is to improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. There are several problems faced by companies in implementing CRM. One of the biggest CRM problems is not having scope clarity, which also results in budget overruns. The problems faced by companies in implementing CRM can be broadly divided into people challenges, technology challenges, and business process challenges. A lack of commitment or resistance to cultural change from people within the company can cause major difficulties with the CRM implementation. Customer relationships may break down and result in loss of revenue, unless everyone in the business is committed to viewing their operations from the customers' point of view. The presentation gives better understanding on the problems faced by companies.

Abhijith S

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