What is pricing strategy and why is it important? Why is pricing strategy critical to the company success? Price is one of the most important ways in which customers choose between different products and services, and knowing the optimum price that you should charge to maximise sales and profits is key to beating the competition. Unlike advertising, which overtly disseminates a message, pricing provides a subtler cue about your company, attracting a particular demographic or making a statement about your product's value. A pricing strategy is also a practical matter because your company cannot succeed if you do not earn enough to cover costs. So, can it be said that pricing strategy is essential for a company’s success? Don’t you want to know more about the concept of pricing strategy in order to increase your chances of earning more profit? Let’s get to know more about the topic with the help of a presentation, shall we? Please refer.

Aiswarya MV

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