Personal selling, also known as face-to-face selling, occurs when one person, the salesman, attempts to persuade a customer to purchase a product. It is a sales promotion technique in which the salesperson uses his or her skills and abilities to make a sale. Personal selling is frequently used to sell products with relatively high prices or complex features. Automobiles, office equipment (such as photocopiers), and many products sold by businesses to other industrial customers are excellent examples. Explore this PPT to learn more about the subject.

Ananthu Sibi

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