Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see in you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. Personal branding skills denote the ability to create for you or for your company a well-acquainted professional name as well as reputation. In the business world, personal branding precisely refers to the ability to create an impression on your clients such that they remember you for exactly what you want to be known for. You can use several means of communication for tying certain characteristics to your name and image, according to your wish. However, you must be able to think of your personal brand as an asset that not only requires protection but also calls for being molded and shaped along with your changing needs and circumstances. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Yogita Parihar

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