Humans have endless needs and to satisfy these we need business activities. It is the purpose of business to provide the economy and the society with the goods and services it requires. All economic, commercial and trading activities are parts of a business. Business in an economic activity which is concerned with the production and sale of goods and services on a regular basis needed by the society with the aim of earning profit. The nature of business is a phrase referring to the overall purpose and existence of a company within a market sector or industry. The primary purpose of a business is to maximize profits for its owners or stakeholders while maintaining corporate social responsibility. The Objectives of Business are its driving force. These are the factors that keep the business running. Objectives of business are the purpose for which the business is established and performed. We can call objectives the cornerstone of every business. Objectives are needed in every area where performance and results directly affect the survival and prosperity of a business. The right choice of objectives is critical for the success of the business.

Sahreen Younis Ahanger

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