Will Marketing management improve customer satisfaction and attract more business? Marketing management involves planning, organizing, controlling, and implementing marketing programs policies, strategies, and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit. Marketing management should stay open to new ideas and possess a desire to understand a concept that may be difficult to grasp at first glance, should be innovative and creative, should maintain good people skills, be extremely adaptable, and try to have a sales mind. Good marketing managers should possess analytical and decision-making skills to choose media, creativity to develop promotional strategies, and interpersonal skills to work with different personality types. They must manage their time and budgets while motivating department employees.

Saranya R Kurup

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