Marketing management focuses on developing, planning, and implementing strategies that will aid in the achievement of larger corporate goals. These goals might include raising brand exposure, improving revenues, or breaking into previously unexplored areas. When we think of marketing management, we should think of marketing experts Philip Kotler and Kevin Lane Keller, who define the field as "the development, design, and implementation of marketing programmes, processes, and activities that recognise the breadth and interdependencies of the business environment" in their book "Marketing Management." These experts must research their consumers, have a thorough grasp of the methods and tactics that keep and please them, and be actively involved in monitoring and improving internal operations. Consider the following scenario: A high school teacher does more than just instruct students. They must get a thorough understanding of their pupils, devise techniques and strategies for disseminating knowledge, and monitor student development using metrics and milestones. Effective marketing management procedures should elevate a brand, develop a strategic marketing strategy for a business, and coordinate resources to accomplish all of this.

Gokul JL

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