How Google and Facebook earn more than the world’s traditional media outlet? The answer is “Marketing”. Marketing management is the process of identifying profitable prospects and putting them in place by satisfying customers. Consumers are at the centre of marketing management. A marketing manager must conduct extensive research to gain a thorough understanding of what marketing management entails and how to improve it in your company's benefit. To attract customers, marketing management relies on product, location, pricing, and promotion. Marketing management is critical since it enables businesses to compete effectively in today's market. This also aids in the development of strategies to increase profitability and lower product costs. Marketing management has emerged as the primary means of exchanging and transferring goods.

Surabhi NG

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