Today, marketing is something that every company and organization must implement in its growth strategy. Marketing is the action or business of promoting and selling products or services, including market research and advertising. It involves researching, promoting, selling, and distributing your products or services. It centres on the study of market and consumer behaviours and it analyses the commercial management of companies in order to attract, acquire and retain customers by satisfying their wants and needs and instilling brand loyalty. Many companies use marketing techniques to achieve their goals without even realizing it, as they work to promote themselves and increase sales of their product or service. It’s principal function is to promote and facilitate exchange. Marketing is not confined to any particular type of economy, because goods must be exchanged and therefore marketed in all economies and societies except perhaps in the most primitive. Furthermore, marketing is not a function that is limited to profit-oriented business as public institutions such as hospitals, schools and museums engage in some forms of marketing.

Abhijith S

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