They plan and implement marketing activities by understanding the details regarding customer behaviour and market research. They are indulged in collection of data, forecasting trends and assessing customer satisfaction. Marketing associate also monitor daily administrative tasks, prepare reports on marketing and sales, analyse consumer behaviour data, identify new opportunities by conducting market research, assist with organizing promotional events and so on. It is important for them to have good communication skills, as their typical duty is to produce ad copy and strategy plans. These associates spend their time in working outside sales and product promotion, market analytics, copywriting or even in the development of new marketing strategies. There is need to work as a team in promoting products and prepare press release announcements during new product launch. More information about this topic is available in the presentation.

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