Insurance consultants act as brokers between insurance firms and policyholders. Insurance advisers act as agents for insurance firms, selling their clients the insurance products they offer. As a result, insurance advisors sell insurance policies and receive a commission on each policy sold as payment for their services. Insurance consultants must act as a go-between for the insured and the insurer. They play an important role in generating insurance business for the organisation they represent. Furthermore, because they also represent their clients, insurance advisors have a responsibility to them. As a result, the role of an insurance counsellor can be separated into two groups. Because insurance is a long-term product that affects the family's financial well-being, the function of an insurance advisor is critical. He must be conscientious and trustworthy in his work so that the client can rely on his experience and guidance.

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