Head of the creative department mainly in advertising and marketing agencies. Duty indulged on them are planning advertisements, monitoring brand compaigns, revising presentation and shaping brand standards. Their responsibilities is mainly to create unique and innovative ideas mainly for company branding. These directors should be up-to-date with latest marketing techniques by evaluating new trends and assessing data. By establishing budgets and timelines, they also ensure goals are met. Executing the work within the determined budget is also ensured. Creative directors are different from art directors as they are just behind the creative vision of a project while this vision is completely is executed by the art director. They also makes sure that visual communication and business standard is met according to client's necessity. Totally, the job role is to manage the whole creative process from concept to completion. More information about the topic can be understood from the presentation.

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