The managerial role in an organisation to direct management's advertising related activities and employees to create, develop, consistent brand campaigns. Their duty is to supervise the staff members and establish project goals. They work with department heads to discuss on topics like which products are to advertised, selection of advertising media etc. Its their duty to plan advertising campaigns by gathering and organising information. These managers always maintain a close relationship with all departments in the company. Budget responsibilities rely on an advertising manager as this person gives the company an advertising budget and outline the personnel required to market the goods or services. By closing working with marketing department, they determines the best fit company product for target audience. Advertising campaign is coordinated to attract or appeal the target audience. These comprises to be the main responsibilities. Looking for more information about the topic? Check out the presentation.

Multiple Contributors

4K resources

2

3

2

Like