"One can say with utmost confidence that social media has now become an inevitable part of every human being’s life. Although it was primarily designed and distributed worldwide with the intention of keeping in contact with your loved one’s from afar, social media has now grown beyond that. It has been evolving since it came into being and with every version there is something or the other new in it. Currently, social media does not only facilitate communication with your friends and family around the world but has also opened doors and windows into the world in itself. An individual is capable of expressing their views to the public, good or bad. If a user chooses to be on a pedestal, they can easily get themselves on it without a secondary help. People are connecting like never before and it has got its own pros and cons. The influence of social media in day-to-day life is now evidently ineluctable. "

Saranya R Kurup

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