Will Digital marketing create new opportunities for the Business? Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Digital marketing can be broadly broken into 7 main categories including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics. The benefits of digital marketing are A broad geographic reach, Cost efficiency, Quantifiable results, Easier personalization, More connection with customers, and Easy and convenient conversions. The more we embrace the possibilities of digital marketing, the more we'll be able to realize our company's growth potential.

Abhijith S

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