"Marketing is the primary component of business management and commerce. In this changing time, as consumers are more concerned about the environment, green marketing is a trending and widely looked after concept in business. It refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. It promotes that a company uses sustainable materials. It is relatively new concept which involves the promotion of products or services which are safe for the environment. The primary aim is to reduce the adverse effect of the product consumption on the environment. It offers energy efficient products and it is 100 percent recyclable. It incorporates wide range of activities comprising product modification, change in production process, packaging changes, and amending advertising theories. It positively affects health of the people and supports ecological balance. The presentation gives better understanding on the topic. "

Adarsh S

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