We all are familiar with the role and impact of gamification in recruiting process. Gamification has always played a vital role in hiring the best and most efficient employees. It not only creates a fun-filled environment but also helps to assess one's traits such as cognitive skills, creativity, and so on. But has anyone ever thought that gamification can be used to boost one's innovative and creative skills? One of the world's famous fast-food restaurants, Dominos has employed gamification technology in enhancing the creativity skills of individuals. The game called 'Mogul' asks the customer to create their dream pizza and earn exciting monetary rewards. They also provide an option to order the same in the restaurant. Thus, they form a positive brand association through customer engagement.

Manu Melwin Joy

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