"Syrum is a Facebook game launched by Boehringer Ingelheim. The game asks the players to develop new drugs to cure diseases and set up clinical trials. The app amazes the users by merging Facebook with the card-trading game Pokemon and rewards them for completing tedious tasks. Through these gamified mechanics not only the general public is gaining the awareness of how to take medications but also doctors and other medical professionals are being educated about specific products".

Manu Melwin Joy

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