OptumizeMe is a gamified mobile application released by OptumHealth. By issuing fun fitness challenges to co-workers, family, and friends the app helps people to achieve health goals. It was mainly designed for Windows Phone 7. Using the location capabilities of Windows Phone 7 the app helps people to locate open challenges near them. The app was selected as a Premier Launch App by Microsoft. Users can link the app with social media networks and create new fitness challenges. On achieving the goals the gamers are rewarded with badges.

Manu Melwin Joy

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