By merging social media and gamification techniques, SunPower, the manufacturer of high-efficiency solar panels has found an intriguing method to deliver the benefits of installing solar panels and their impact on energy consumption to common people. The Facebook-based Solar Discovery Game educates people on the importance of solar energy. By competing in various challenges such as answering tricky or myth questions related to solar energy, the participants can earn points and virtual badges. The winner will be awarded $25000 solar installation and more than 60 randomly drawn prizes from SunPower's partners

Manu Melwin Joy

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