To strengthen the employee and customers engagement Siemens implemented an innovative gamified technique called Plantsville. This technique aims to promote the services and brand of Siemens. Here, players have to nurture any one of the three virtual plants namely- a plant that builds trains, a bottling plant, and a vitamin plant. Gamers can seek help from the plant manager, Pete. Through webisodes, Twitter and Facebook he communicates with the gamers and tracks their performance using a leaderboard based on the performance parameters like energy management, quality, employee-satisfaction, safety, and on-time delivery. Gamers have to succeed by clearing challenges hidden on each level.

Manu Melwin Joy

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