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Gamification in Customer Engagement - United Airways Case study

Presentations | English

MileagePlus is one of the oldest forms of gamification. United Airways and Aeromar merged and gave birth to MileagePlus, an airline loyalty program. The program offers mind-blowing rewards and points for purchasing particular kinds of tickets. On earning bilk points the customers will become eligible for silver, gold, and platinum membership and also will get access to priority boarding, free air tickets, and so on. To maintain the premier status some members make unnecessary flights at end of the year,

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Gamification in Customer Engagement - United Airways Case study

Presentations | English