The world-renowned software company, autodesk offers a 30-day trial period to the designers to learn the 3D techniques used in video games. Trials play a significant role in customers' purchase decisions and the company's website traffic. To attract a large number of customers autodesk and a popular marketing agency Resource launched an online game called 'Undiscovered Territory' that entertained and educated the customers about the 3D designs. The result was terrifying.

Manu Melwin Joy

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