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Gamification in Customer Engagement - Steam Trading Cards

Presentations | English

Valve is a famous software company that develops video games. They launched a gamified platform called 'Steam' to promote their software services. Users can gain win cards when playing their favorite software. To get the whole series players can exchanges cards with other users. This indirectly promotes relatedness and social influences. On completing the series users can earn medals and goods like avatars and also discounts on various games.

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Lumens

Free

PPTX (15 Slides)

Gamification in Customer Engagement - Steam Trading Cards

Presentations | English