Coca-Cola is popular not only for its refreshing soft drink but also for creative and innovative ideas to promote its products. In Hong Kong, youngsters were provided a free app for their smartphones. In the evening a television spot was run and during this time the youngsters were asked to run the app and shake their phones in front of the TV. Through this gamified campaign, they brought happiness to the world and allowed people to interact with the brand.

Manu Melwin Joy

202 resources

0

0

0

Like