Gamification has now become part and parcel of our daily life. To enhance economic growth not only giant enterprises rely on gamification but also small-scale industries. Along with financial stability, gamification also focuses on customer engagement. Seat PG, a famous telephone directories company and publisher of street maps employed gamification technology to promote their services. Through the game app, they provided information about the best places to eat and also shared their knowledge of the current job opportunities posted by various companies.

Manu Melwin Joy

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