Many activities help the management or employer to increase customer engagement. Some may provide discounts whereas others may offer gift hampers. What if all these prizes are clubbed and handed over to the customers? The Starbucks implemented gamification technique My Starbucks Rewards to attract customers. Customers can earn stars or points with every item they purchase and can redeem them for specific prizes. Members can also receive free drinks and food. More stars mean progressing to a higher grade and makes them eligible for amazing rewards like free refills or free birthday beverages. Such incentives provide a sense of achievement to force their desires to further engage.

Manu Melwin Joy

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