Magnum, a famous ice cream framed an intriguing campaign at the time of the launch of their new ice cream bar, Magnum Temptation. With the help of social media partners YouTube and Citrine, they developed a mind-blowing game similar to Super Mario Bros. Here customers can celebrate their achievements by customizing canned messages and on losing the game they can either opt for a rematch or can invite new friends.

Manu Melwin Joy

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