Through mind-blowing game design, behavioral economics and loyalty gamification engages people and change their mental behavior. Gamification has made its footprints in every sector such as marketing campaigns and research studies and so on. A prominent soft drink company in Japan called Pocari Sweat introduced an electrolyte drink through a game called Ionopolis in Indonesia. The game was based on a comic story that wanted to defeat the monsters whose aim was to dehydrate the city. The game attracted a large number of customers.

Manu Melwin Joy

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