Through corporate gamification companies or organizations can interact with their workers and customers and understand their needs. In return, they can effectively promote their services and products. The ultimate aim of corporate gamification is to enhance user engagement and solve sales and service problems. Heineken's case study is an exquisite instance of corporate gamification. Through their 'Think, drink & play platform' more than 12 thousand employees were challenged to test the taste of world beer. With the progress in the game, players were given chance to grab rewards and earn points.

Manu Melwin Joy

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