In 2010, to improve the engagement on the Psych's website NBC Universal's USA network took the help of gamification startup Bunchball. They launched a game program called Club Psych that allowed users to grab exciting prizes on completing various challenges. They also invented a feature in the mobile app that enabled users to earn points and unlock prizes by playing games while watching the show. With the success of Club Psych, the firm launched a new game called Hashtag killer, which entertained players with Facebook chats, clues, and puzzles. Till now hashtag killers grabbed more than 95 million page views from 300000 users (unique).

Manu Melwin Joy

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