Dropbox is one of the most reliable and intuitive cloud storage services in the global market. Lack of storage space is what disturbs the people across the planet. Taking into consideration the storage crisis and to enhance the economic growth of the firm Dropbox decided to implement the gamification technology called a win-win in their customer referral program. They improved their leads by providing enough storage space to the person who referred their friends and families to join Dropbox.

Manu Melwin Joy

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