Gamification is not only used in recruitment processes but also helps to promote brand and business products. One among them is “Pranksvertising” which is an upcoming marketing trend for giant enterprises and “All eyes on S4" is an instance of it. The 'All eyes on S4' launched by the Samsung company challenges the players to grab a new generation mobile phone by keeping their eyes on the particular video without blinking for a certain period. They are challenged to avoid all kinds of distractions like barking dogs, bickering couples, motorcycles and so on that comes around them. In the end, Samsung tests the resilience of the players and challenges them to overcome the “levels” of the game. It is an exquisite example of gamification creating an entertaining social experience.

Manu Melwin Joy

202 resources

0

0

0

Like