To increase participation, Gamification, a new technology adds game mechanics into nongame environments such as a website (education, or enterprise), learning management system, or business intranet. The ultimate aim of gamification is to engage with employees, consumers, employers, and partners to inspire collaboration, sharing, and interaction. Only an entrepreneur knows the pulse of the customer and studies various methods to reflect the changes in the business environment that could boost the financial growth of the enterprise. Gamification boosts consumer or employee engagement increases knowledge and influences behavior. Headspace, KFC's Shrimp attack, and Under Armour Trivia are some of the cases of the same.

Manu Melwin Joy

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