What are the factors that influence investment decision? What information about a company most influences investment decisions? The study identified eight most influential factors on investment decisions: past performance of the company's stock, company stability, firm's goodwill, firm's reputation in the industry, dividend paid, expected corporate earnings and expected dividend. Investment decision taken by individual concern is of national importance because it determines employment, economic activities and economic growth. – Involves not only large amount of fund but also long term on permanent basis. – It increases financial risk involved in investment decision. What are the needs and importance of investment? Investing is how you take charge of your financial security. It allows you to grow your wealth but also generate an additional income stream if needed ahead of retirement. Let’s get to know more about the factors influencing investment decision and how these factors affects the overall business of an organisation, shall we?

Prachi Garg

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