Do you know what might be the Factors Influencing Customer Perception? Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does. The marketer should try to understand the factors that influence consumer behavior to have a booming business. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. relating to a product, they develop an impression about the product. The factors that influence Customer perception are: Reviews can have a big impact on how prospective customers see your brand; company website, advertisements, and social media posts can all play a role in developing your public and brand image; having public company values that you adhere to heavily influences your customers’ perception of your brand; finally, great customer support also shows how welcoming and considering your business is which will only help in attracting more clients.

Abhijith S

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