What customers feel about our product and brand is known as Customer perception. It's an opinion that they've formed through every interaction they've had with our company, both direct and indirect. It is considered as a Marketing concept that encompasses a customer's impression, awareness, or consciousness about a company or its offerings. Customer Perception comprises three components, namely the perceiver, the target (stimulus), and the situation. The characteristics of each of these components influence the perceptual processes of selection, organization, and interpretation. We can improve customer perception by Identifying our audience and understanding how they perceive our brand, Developing and maintaining a positive connection with your customers, try to be open to feedback and strive to improve, give leverage to user-generated content for your benefit and also try to share real customer testimonials.

Abhijith S

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