Marketing has been around forever! It’s simply about getting people to understand that you have something they may need. Marketing management is the way to find out the opportunities which are profitable and create these opportunities by satisfying the customers. Marketing management is consumer oriented. “Consumer is the King” is an age-old mantra reflecting the importance of customers or consumers in every business. Traditionally it means the promise to provide good products or service. With evolving technology, it means a lot more than just products or services. The top five reasons why a consumer is regarded as the King is because: (i) A customer’s perception is their reality. (ii) It’s easier to keep our consumers happy rather than attract new ones. (iii) Complaints spread like wildfire on the Internet. (iv) Without consumers, there won’t be any business. (v) Brands win or lose based on how well they attract consumers. Every year 15th of March is celebrated as National Consumer Rights Day marking the day when Bill for Consumer Rights was moved in the US Congress.

Saket Kumar

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