"What is the importance of consumer behaviour in business? What are the characteristics of consumer behaviour? Studying consumer behaviour is important because it helps marketers understand what influences consumers' buying decisions. By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete. Consumer behaviour is important to any business firm that wishes to sell goods or services to consumers. The study of consumer behaviour tells firms many things that they need to know. It tells them what kinds of things consumers want to buy. It tells them why consumers want to buy certain things. What is the importance of consumer? Consumers are the main source of demand for all the goods. The producers of industrial goods or the producers of agricultural products are all producing the various items according to the demand in the market, right? Don’t you think that consumer behaviour is important for any business? Without studying the behaviour of any consumer we won’t be able to succeed in our business, right? Let’s learn further about the topic with the help of the presentation, shall we?"

Prachi Garg

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