Perception is everything. The way your customers perceive your company impacts acquisition and retention. Customer Perception is a marketing concept that tells us what customers think about a brand or a company or its offerings. It can be positive or negative feelings, perceptions, inhibitions, predispositions, expectations or experiences that a customer has. The entire process of customer perception starts when a consumer sees or gets information about a particular product. This process continues until the consumer starts to build an opinion about the product. Customer perception is important because the way customers perceive your business impacts every action they take. Positive customer perception can increase brand loyalty and generate referrals. Customer perception can be influenced by external factors like personal experience, advertising, influencers, customer reviews and social media. It decides how much a product sells and how a company is perceived.

Abhijith S

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