A business plan is a written document that explains in detail how a company—usually a startup—defines its objectives and plans to achieve them. From a marketing, financial, and operational standpoint, a business plan lays out a written roadmap for the company. Business plans are important documents that are used by both the company's external and internal audiences. A business plan, for example, is used to attract investment or secure financing before a company has established a track record.

Onix Samuel

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