Sustainability is becoming increasingly crucial for all businesses, regardless of industry. A sustainability strategy is considered necessary by 62 percent of executives today, and another 22 percent believe it will be in the future. In general, there are two types of sustainability in business. The impact of industry on the environment. The purpose of a long-term business plan is to positively impact at least one of these areas. When businesses refuse to take responsibility, problems such as environmental degradation, inequality, and social injustice can arise. When making business decisions, sustainable enterprises evaluate a wide range of environmental, economic, and social concerns. These businesses keep a close eye on the effects of their activities to ensure that short-term gains don't turn into long-term liabilities. Nike and Adidas have both taken significant steps forward. Adidas has established a greener supply chain and targeted specific concerns like dyeing and eliminating plastic bags, whilst Nike has concentrated on decreasing waste and minimising its footprint.

Abhijith S

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