Does Brand Marketing help to flourish your Business? The brand is a name given to a product and/or service such that it takes on an identity by itself. They are not just consumers of the product but play a major role in its promotion. It is a person's perception of a product, service, experience, or organization. Branding a business is managing the effect that the product or service is having on the customer. But Brand Marketing is defined as the set of tools, processes, and strategies one uses to actively promote your product, service, and company. It is the way of using the weight of their brand name to drive sales and attract customers and is one of the primary building blocks of your marketing strategy. Brand marketing is an all-encompassing, constantly evolving strategy. The brand makes your marketing unique and authentic. The goal of brand marketing is to link identity, values, and personality with effective personalized brand communication to respective\targeted audiences.

Abhijith S

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