What do they mean by this topic? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision. It is a broad term used to describe marketing strategies to maintain, improve and bring awareness to the wider value and reputation of a brand and its products over time. A strong brand management strategy helps to build and nurture closer relationships with its audience. It is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colours, and lettering format.

Vikrant Ojha

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